I'm a senior growth marketer who works across the whole funnel: bringing people in through paid and growth loops, activating and retaining them through lifecycle, and improving the product itself. I like working close to the product, because that's where the real opportunities are, improving the experience, lifting retention, and finding room to grow.
Most of my work comes back to one idea: move people through the funnel, and improve the product they arrive at. These areas work together, so I can take on a single one or own the whole funnel.
Paid acquisition across Google, Meta, LinkedIn, Reddit, X, TikTok, YouTube, and influencer outreach, alongside growth loops and referral mechanics that bring new users in through the product itself. Paid gets things moving, and the loops keep the momentum going.
Lifecycle, onboarding, and activation. Onboarding flows, in-product prompts, and the work that turns a signup into a retained user.
Product marketing and growth strategy. Positioning, messaging, funnel optimisation, pricing input, and activation metrics, all shaped by what the data and user behaviour show.
Marketing analytics in PostHog, GA4, and Google Tag Manager, with reporting in Looker Studio or Tableau. Custom events, cohorts, and attribution, plus custom dashboards built for the team, so decisions come from data rather than guesses.
I build custom workflows, dashboards, and automations with AI, covering everything from content and research to reporting and campaign production. Part of the value is knowing where AI genuinely helps: I can advise what's worth automating and what's better kept hands-on.
In-house at scale and consulting alongside it the whole way through, from large paid search budgets in iGaming and travel to full-funnel growth at an AI product company.
Industries covered include iGaming, travel & hospitality, fintech, ecommerce, healthcare, insurance, AI & B2B SaaS, and digital agencies.
Audits, program design, tracking setup, or an AI workflow build. Fixed scope and fixed fee, for teams who need a specific thing done well.
A few days a month over three to six months. Senior growth input plus hands-on execution, for teams that need a senior person but not a full-time hire.
Monthly strategy sessions plus async availability, for teams who have their own execution but want a sounding board.
I work with a small number of clients at a time. Tell me what you're building and what you're trying to solve, and I'll let you know if I can help.